Can Rockstar Games Pull Off the Greatest GTA Game of ALL Time?

Rockstar Games have their work cut out for them in the best AND the worst way possible. Game publishers have a hard time creating a game and making sure that it is received well by the public so that it sells online and in retail stores.

But Grand Theft Auto 5 is a different beast entirely. GTA 5, to date, has sold over 190 million units, which makes it one of the best selling games of all time. And don’t forget all of the DLC that has been released for the game since 2015 when the game first released. There’s a lot to live up to.

But Rockstar Games was ready. 3 hours ago, Rockstar Games removed all of their previous posts on Instagram and left one:

Over 2 million likes and 50,000 comments in 3 hours...

If that’s not social proof, I don’t know what is. And everyone in the comments, just like the top comment, think that this single post will receive even more hype as the day progresses and that the video will probably be one of the most popular videos on YouTube to date. The Grand Theft Auto franchise is steamrolling the competition, and they’re not even trying!

But what could Rockstar Games do with this data to improve the sales of GTA 6? I have a couple of theories as to what they’re next moves could be.

Three words: BIG marketing campaign.

Before the release of Spider-Man 2, Insomniac Games threw the book at their marketing efforts, and for good reason. All of the data pointed to the fact that the game was going to be a huge success. Therefore, it only makes sense that they would invest as much money as possible into their marketing efforts to make sure that they would sell as many copies of the game as humanly possible. I mean they flipped a whole truck just to make a point. What is that?!

And the numbers show: 2.5 million copies sold upon release with 5 million units sold so far which makes it one of the best-selling PS5 exclusives ever released for the platform.

But what about Rockstar Games in that GTA is not tied to any specific console? Grand Theft Auto is more of a household name than Call of Duty is and that is one of the best-selling game franchises of all time.

The time is now Rockstar Games. Pull out all of the stunts and start generating even more hype for Grand Theft Auto 6. We’re talking enormous marketing campaigns, community engagement, social media influencers, the whole enchilada. This game will be talked about all throughout the gaming industry on every single gaming website known. It has the potential to be one of the greatest gaming releases of my lifetime, and that is not hyperbole.

When the trailer comes out, it’s time for Rockstar to put the rubber to the pavement and floor it!

What do you think? Do you think, with all the hype that Rockstar Games has generated, that they will be able to stir the pot even more with their marketing efforts to pull more cash from consumers or will they not reach the heights of GTA 5? Let me know down below!

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