Call of Duty Modern Warfare 3 is a TOTAL Flop...What Can We Do to Fix It?

Javier Andres Callejas

11/10/20232 min read

...these are not good headlines

Call of Duty Modern Warfare 3 is one of the biggest video game drops of the entire year due to their immense and incredibly loyal fan base, but they’re flopping harder than a Magikarp out of water (random Pokemon reference for the win). All jokes aside, this is a huge loss for such a massive company as Activision, especially with their recent merger with Blizzard Entertainment being finalized after years of litigation.

So, for the gamers, let’s try and salvage the situation and make it into a positive.

Some of the Modern Warfare 3 maps have been pulled due to terrible respawns, that much is assured because @CODUpdates on X broke the story last night. If you were to create a market research survey right now on the status of the sentiment for the game, it would be down in the

dirt right now because people are not happy with the game right now. It runs poorly, the story mode is atrocious, and it’s the same old formula that Activision has been doing with the Call of Duty franchise for years at this point.

However, there may be a way to retain these Call of Duty fans and put a smile on the upper management’s team over at Activision. This requires the understanding that the sentiment for this game, out the gate, is bad and it will stay bad until something else comes out.

Now comes the fun part: a market experiment.

There are some truly special seasons that have come out for Call of Duty in the past couple of years that have gone above and beyond what was to be expected. Now let’s take some of the aspects of the seasons that have been successful and let’s implement it into the game. Maybe some aspects of it are a hit, possibly some make the game entirely unplayable.

Keep creating iterations of the season pack that will come out until you have something memorable. Run some A/B tests, play around with different maps, and find out what made those previous seasons memorable.

Finally, just put it out because, in all honesty, anything is better than what we got at launch. The main campaign story may be a complete and utter disaster, but that’s not why people buy Call of Duty.

People buy Call of Duty for the experience, and that’s what you need to give them so that, the next time you do a market research survey on the new season pack, it has glowing reviews and ends with Activision back on top.

Call of Duty: Modern Warfare 3 is saved!